Trending and Forecasting
Overheard from a high level strategy session at the Objective Perspective home office…
“Now that we have well over one year in Bloglandia, we have some decent statisical data to review. We couldn’t do this at year end as we didn’t have data to compare.
December 2007 was 82% as bloggerrific as December 2006.
January 2008 was 67% as blogtastic as January 2007.
February 2008 was 100% more blogtacular than February 2007.
March 2008 is already 166% more blogstanding than March 2007.
Even with the slow start to the new Blog Year, it would appear we’re trending towards greatness. Appearances can be deceiving. How many of you believed the numbers? We all wanted to believe them.
To demonstrate how numbers can be deceiving, total posts for the Dec 2006 to Mar 2007 time period were 58. Total posts for the Dec 2007 to Mar 2008 time period (including this post) are 58. Year over year (YoY), we’re dead even.
To break it down even further, in Q1 of Year 1 (the first quarter - Dec 2006-Feb 2007), posts totaled 55. In Q1 of Year 2 (Dec 2007-Feb 2008), posts totaled 49. Quarter over quarter (QoQ), we’re behind. In fact, we’re down 11%.
Given our abysmal Q2 last year, this is the time when we can make DRAMATIC improvements. As mentioned, March is already trending 166% over last year. April 2007 was equally anemic, so April 2008 should trounce last year’s numbers. It will take consistent, yet minimal effort to exceed May 2007’s numbers. This is very attainable. We will shine in Q2.
Looking ahead to Q3, June is a slam dunk with one measly post this year. We went dark last year in June. We’ll make up huge ground there. July was sparse, so we will continue to increase our YoY numbers. However, things get interesting starting in August. August was the beginning of the rebuilding time. We’ll have to dig down deep in order to meet and exceed last August. Overall, we should be way ahead in Q3 this year.
Finally, it’s imperative that we continue building towards Q4. Having a full head of steam is going to be critical for ending the year on a good note. If we can simply repeat our Q4 numbers (81 posts), we’ll be in great shape. Sure there’s room for improvement, but we can really make up some ground on last year’s numbers in Q2 and Q3.
What is standing in the way of success this year? In the words of Pogo, “We have met the enemy and he is us.” (We’re so going to use this quote in another blog post.)
Let’s keep our eye on the prize people. We have a readership to satisfy. They’re counting on us. Let’s wow them!”



